Since mankind exists trust is an elementary component for prosperous interaction between people, is it in business, politics or society. Without trust fruitful and good relationships are impossible. But why then is everything being done to undermine this essential value? In this article for Trusts & Trustees H.S.H. Prince Michael of Liechtenstein highlights the importance of trust for a prosperous society and economy, and related to that the role and duties of the international trust business industry.