The Princely House of Liechtenstein stands as evidence that wealth and values can be preserved even in a constantly changing world.

Prince Johann Josef I von und zu Liechtenstein was born on 27 June 1760. During a time in which the world was faced with great turmoil, he managed in 1806 to integrate a poor, inconspicuous princedom into Napoleon’s newly established Confederation of the Rhine, thereby turning it into a sovereign microstate, and this at a time when Napoleon’s reorientation led to the disappearance of many small countries. Simultaneously, through acceptance into the Confederation of the Rhine, he saw to it that the Liechtenstein princes gained sovereignty.

Prince Johann Josef I reorganised the family fortune and reinforced its cohesiveness by subjecting it to strict family governance: he conveyed to his younger sons the responsibility for several additionally purchased asset holdings, while the principal fortune was to remain along the line of the respective future eldest sons. Subsequently, he decreed that the family fortune must be kept intact by future branches of the family and may not be split up.

With his farsightedness and clarity, Prince Johann Josef I laid the cornerstone for today’s material and intangible wellbeing of the von und zu Liechtenstein family. This treasure trove of experience passes on from generation to generation.